It took me a few months to finally visit Harvey Nichols´ new store but it was totally worth the wait. Located in Birmingham´s Mailbox the space offers a complete new image of the brand and the work done by Virgile & Partners is absolutely impeccable.
On the same space / floor you can find womenswear, menswear, beauty and even a salon and restaurant - which creates a very easy and enjoyable retail experience for the customer.
My favorite element from a design perspective is without any doubt the combination of incredibly beautiful materials. The wide range goes from marbles, different metals and even cork.
The very creative approach is reflected in the architectural envelope but also in all the fixtures and even the VM kit. The mannequins could be easily mistaken by sculptures and most of the fixtures can also be imaged as part of an abstract art exhibition.
I would highly recommend to visit this interesting space to any design geeks like me!
The very creative approach is reflected in the architectural envelope but also in all the fixtures and even the VM kit. The mannequins could be easily mistaken by sculptures and most of the fixtures can also be imaged as part of an abstract art exhibition.
I would highly recommend to visit this interesting space to any design geeks like me!
