AGENDER - Selfridges

The Agender campaign is definitely one of my favorites since I´ve been familiar with this retail heaven. Through fashion, art, music and design Selfridges will explore gender boundaries and offer a genderless shopping experience to their customers.

As part of this exciting project, Studio Toogood has design the concept space where different unisex lines are offered - some of them exclusive to the store. 

The concept store can be visited in the first and second floors of the famous building, next to its central atrium. But as Selfridges does with every campaign, the theme is absolutely everywhere.

During these weeks there are also different events in regards to the topic. I am particularly interested in the collaboration with Scott Schuman (aka. The Sartorialist) to find the perfect ambassador for the campaign - #MyAgender.

Thumbs up to Selfridges Graphics team, because the graphic design of the overall project is just stunning! And I´m absolutely obsessed with it (may even have borrowed a couple of tags here and there...).

JOIN THE CONVERSATION 

#Agender