Basic Needs Store - Selfridges

I think at this point everyone knows I love a Selfridges campaign... And the current one, Work It, is as cool as any of the previous ones.

This new project is all about exploring how the way we work is changing, and as usual, Selfridges has created a concept store in relation to this topic.

The Basic Needs Store has everything you need to stay connected, organized, commute-ready,... Basically every tool and tech to enhance your day-to-day, displayed in the most inspiring way possible (seriously, who doesn't want to start working right away after seeing all this bright neon colours!?) 

This new campaign also involves a collaboration with The Art Room, a children's charity that provides therapeutic art classes. 

Right now you can see 90 chairs in Selfridges central atrium, each of them designed by different artists, architects, designers and key figures of the fashion world. The chairs will be sold in aid of The Art Room through an online auction.

This is an amazing and generous idea, and in the meantime the space looks great!

#SELFRIDGESXWORKIT