Selfridges has recently finalized the refurbishment of its Womenswear Floor in its Exchange Square building (Manchester). The overall design is the work of Universal Design Studio which coexists with the different brands' aesthetics in an incredibly harmonized space.The floor has a series of areas: the Shoe Department, the Ready To Wear, six boutiques and a Personal Shopping space along with an existing restaurant. 
The selected materials and finishes are all very luxurious, elegant and feminine. The space has beautiful marble cash desks, dichroic glass plinths and glass & mirror walls among the wide selection.
There are different focal points in this project. One of them are the cash desks, apart from being an interesting element themselves they all have a feature behind them (like a lighting installation or a brass sculptural screen).
There are also some special fixtures like the beacon, a circular rail located in the center of the RTW space that can display both clothing garments or accessories as well as being used as a seating element.
The different boutiques/brands are located in the perimeter, around Selfridges own bought areas. Each of them has a totem demarcating their space, covered with the brand's signature stone. The space is therefore organized in a very clear and smart way, making the customer's stroll through the floor easy and smooth.
* Balenciaga and Celine
* Valentino
* Givenchy
* Jimmy Choo
* Christian Louboutin
Definitely worth paying it a visit if you have the opportunity and enjoy beautifully designed stores!
[ Also, Northerns are so nice that any excuse is good to drive up to Manchester, isn't it? ;) ]
