I have walked in front of Leghilà everyday for the past 3 weeks, since I started working in an architecture practice in Chelsea. I was attracted to it from the very first day. I don't know if it was because of the bright colors that shine through its window, that finally wake me up in the mornings... or it's just that these bags are extremely cool!
They just sell bags: neoprene bags! They are washable, practical, bicolor (a.k.a. reversible!) and super stylish.
The store if the perfect example of how your don't need a lot, when what you are presenting is everything. White walls, minimalistic hangers and shelves and the perfect lighting is all you need to highlight the fluor neoprene bags.
I personally love the counter's neoprene lining, which with wood and the metallic little details are the base of the store's design.
I am also amazed by the fact that the place could as well host clothes or even shoes; making it's scheme absolutely versatile and reusable, which will probably be a blessing for future owners who wouldn't have to invest much in readapting it.
Leghilà is definetly an original and a smart brand, that shows how having a clear idea, a good product and picking the right material to develop it are the key to success.
