Last week my Spaniard friends and I were invited to the opening party of Zara’s
new store, number 6000 of the empire! Wow! It is located in London’s most
crowded shopping street, the famous Oxford St. We all know by now that this is
Inditex best, and only, publicity: being everywhere, and being in the best spot
of that everywhere. The new and super modern Park House building is definitely
one of those best spots.
We enjoyed the drinks (champagne and
alcohol-free mojitos, which we are still trying to understand…), little sweet
snacks, The Kills’ concert and the company’s new flagship concept.
This new concept is all about simplicity,
elegance, functionality and sustainability. It’s simple scheme guides clients through its 2500
square meters of fashion. All three floors have two long corridors that lead
you to individual cubicles, where the different collections are displayed.
Finishes and materials reflect this new elegant, simple but more luxurious
concept.
(I loved this high window that allows us to have a peek of Selfridges' great Christmas lighting!)
Zara - Park House is, no doubt, another achievement to the Spanish Company's long list, which you should not hesitate to visit whenever you are in this amazing city.
